Amidst the hustle and bustle of the holidays, it’s easy to miss the moment when 2018 fades into mere memory and 2019 takes the stage. Fortunately, we are here to remind you that the new year is here, and the opportunity to bolster your business by doubling or even tripling your outreach starts now.
In addition to increasing outreach, you can make a significant impact on your organization’s finances through an easy-to-assemble, text-to-give campaign now. And don’t worry – our instruction manual is easy to navigate and our team is at-the-ready with the answers to any questions you might have in the process.
So how exactly can you leverage your text platform to maximize your fundraising potential this month?
1. Get the word out!
First, make sure your potential donors and key supporters know that text-to-give is a viable option. You can do this by pumping out alerts on all social media channels, your website, at events, through print media, and on all marketing materials.
2. Always provide a link.
Sharing the link to your donate page both informs and equips potential supporters by showing them who you are and what you are about as an organization while also directly empowering them with donation options. In order to be most effective, brevity is best. Sum up what the funds will be used for and how their gift impacts the organization and shorten links by using u.nu to save characters on social media platforms.
3. Simplify the process and make it easy to set up recurring donations.
Currently, 40% of Millennial donors and 49% of Gen X donors [source: Nonprofits Source] are already enrolled in a monthly giving program. The trend of recurring monthly giving has already caught fire. All you have to do – to ride this giving wave – is make it easy for potential donors to choose your organization and set up recurring giving on your platform.
4. Connect with your audience for reasons other than an ask.
Remember, your supporters trust your organization with their money because they believe in who you are and what you do. They want to hear about your success and how their contributions are making a difference! Utilize your text platform technology to send event updates, celebrate progress, and don’t forget to link your audience back to your website – especially when there are opportunities to get involved.
According to 2018 Charitable Giving Statistics, 42.1% of charitable donors became volunteers with their primary organization after being asked to get involved as a volunteer. Sometimes, an ask is necessary. But make sure you are also communicating with your audience with updates in addition to asking for their involvement.
5. Don’t forget to say “thank you!”
Appreciating your donors is one of the most important ways to connect with your supporters and make them feel that they are integral to the work of your organization. Keep the good vibes alive by expressing gratitude each and every time that someone chooses to give to your organization.
If you are looking to launch an entire campaign for your text-to-give, then contact us here and we’ll make sure you and your company are ready to go out with a bang in 2019.
Also, make sure you download our 10 Minute Campaign Guide here in order to help you get the most out of your next text campaign.
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